Vishal Bajoria
Lead - Martech
Mumbai
Summary
Martech and digital marketing expert with over 12 years of experience in giving best customer experience through digital capabilities and transformation. Expertise in marketing automation, data-driven campaign strategies, cross-functional team leadership and managing partnerships. Proven track record of optimizing customer journeys and delivering measurable business impact through innovative digital solutions.
Overview
10
10
years of professional experience
Work History
Lead Martech Manager
IDFC FIRST Bank
04.2023 - Current
- Managing customer offers to assisted channels, on website and in mobile banking app.
- Building communication capabilities for the bank
- Innovation in existing channels and onboarding new channels of comms
- Building Omni channel customer experience
- Partner onboarding and management at scale for all channels
- Cost optimisation
- Working closely with BCG and McKinsey on digital solutions
Lead - Customer Retention and Growth
Kotak Securities
10.2022 - 02.2023
- Strategizing, planning and execution of hyper personalized customer comms across customer life cycle
- Omni channel customer comms through Email, SMS, Whatsapp, PN, and app banners
- Leveraging features like funnel optimisation, A/B test, customer journeys
- Conceptualizing on new ideas for customer engagement with a team of 5 members
Senior Manager - Customer Success
CleverTap
02.2022 - 09.2022
- Driving client retention and satisfaction through upselling / cross-selling and solutioning
- Aligning with clients' KPI and business objective for achieving mutual goal
- Building use cases across web and app, utilizing digital channels of communication
- Customer retention and engagement strategy
Product Marketing — Digital Banking and Cards
HSBC India
07.2019 - 01.2022
- Marketing campaigns for adoption of mobile and internet banking
- Launched new features successfully by coordinating with product
- Automation of customer life cycle for credit cards
- Marketing of card alliance offers
- 96% achievement in retention of customers on mobile banking
- Video content for social media handles for adoption of digital banking
- Greeted by CEO India for managing Covid communication for all products
Senior Manager - Customer Success
Netcore Cloud
06.2015 - 06.2019
- Brain storming with client's marketing team for having a clear understanding on the objective
- Drafting marketing strategy across digital channels
- Understanding Customer Life Cycle for the brand to articulate best retention and growth strategy
- Analysis of campaigns and planning on future strategy
- Won BRONZE for digital marketing strategy at IAMAI for one the reputed brands
Education
MBA - Marketing And Finance
Sinhgad Business School
Pune 04.2001 -
Skills
- Campaign management
- Customer journey builder
- CLC management
- Omni channel marketing
- Customer engagement
- Partner management
- Campaign Analysis
- Cost optimisation
Timeline
Lead Martech Manager
IDFC FIRST Bank
04.2023 - Current
Lead - Customer Retention and Growth
Kotak Securities
10.2022 - 02.2023
Senior Manager - Customer Success
CleverTap
02.2022 - 09.2022
Product Marketing — Digital Banking and Cards
HSBC India
07.2019 - 01.2022
Senior Manager - Customer Success
Netcore Cloud
06.2015 - 06.2019
MBA - Marketing And Finance
Sinhgad Business School
04.2001 -
Similar Profiles
AYUSHI BANSALAYUSHI BANSAL
Acquisition Manager at IDFC First BANK, IDFC BankAcquisition Manager at IDFC First BANK, IDFC Bank
Amarjit MaikapAmarjit Maikap
Manager-Finance at IDFC First Bank Ltd. (erstwhile Capital First Limited, merged with IDFC Bank w.e.f. Dec-18)Manager-Finance at IDFC First Bank Ltd. (erstwhile Capital First Limited, merged with IDFC Bank w.e.f. Dec-18)
VISHAL A THAKARE VISHAL A THAKARE null
Senior Sales Officer at IDFC First Bank (IDFC FIRST BHARAT)Senior Sales Officer at IDFC First Bank (IDFC FIRST BHARAT)
Rajveer BhagatRajveer Bhagat
Wealth Relationship Manager at IDFC First BankWealth Relationship Manager at IDFC First Bank
Bhoomi KumbhaniBhoomi Kumbhani
Clinical Physiotherapist at Umiya Physiotherapy ClinicClinical Physiotherapist at Umiya Physiotherapy Clinic