Vishal Kumar
Digital Marketing Manager
Mumbai
Summary
Result-driven Digital Marketing Specialist with 8 years of experience in Search Engine Optimization, App Store Optimization, Conversion Rate Optimization, Social Media and Search Engine Marketing for both Digital Agency and Corporate Industries. Have experience in working for Canadian, American and Indian markets to generate keywords ranking, traffic and lead generation. Certified in Google AdWords and Digital Marketing. Worked with different industries related to Finance, Real Estate, Media & Entertainment, Technology and Telecom.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Digital Marketing Freelance (SEM/SEO)
Freelance
1 2024 - Current
- Layth Saraf DMD: Orchestrating digital search campaigns to promote Dental Implants and Invisalign services, effectively generating leads. Generated 76 leads with CPL of $12.14. ROI is 6.83 times the spend on ads.
- Waxhaw Dental Center: Executing digital campaigns to enhance visibility of internal services, driving lead generation through the appointment booking form. Generated 25 leads with CPL of $31.09. ROI is 2.54 times the spend on ads.
- Implemented content for Layth Saraf DMD's website, focusing on Cosmetic Dentistry, Emergency Dentistry, Invisalign, and Routine Exams services.
- Ran a Facebook campaign promoting Digi One's digital marketing services to generate leads, maximize post reach and engagement.
SEO Coordinator
Art & Science Digital Media
12.2021 - 12.2023
- Developed and executed Search Engine and Google My Business strategies for clients spanning various industries, including health, retirement living, ecommerce, and veterinary.
- Formulated SEO strategies from inception to documentation, tailoring them to meet the unique needs of each client.
- Conducted routine tasks such as Meta Tags optimization, Keywords Research, Technical Audits, GMB optimizations, Bright local broken citations, implementation of Schema Markup, and reporting via Google Data Studio.
- Achieved increased organic traffic and improved keyword rankings for a Retirement Home Service Provider client post-optimization.
- Utilized Google Analytics to track data for all clients, assessing the impact of SEO implementations and identifying technical issues using tools like Google Search Console, Screaming Frog, and SEMRUSH.
- Ensured website accessibility aligned with UI/UX design standards for a Retirement Home Service Provider portal, collaborating with web designers and developers on internal page enhancements.
- Launched Google Ads Campaign for 250 websites with the budget of $100,000 per month for the Veterinary Service Providers in entire Canada.
- Provided post-launch SEO and Bright Local optimization for various Veterinary Service Providers.
- Generated and shared YouTube SEO optimization reports with a Food Smoking Client, enhancing brand visibility and engagement.
Sr. SEO Executive
Think Tank Digital Media
11.2018 - 07.2019
- Defined search engine strategies for the projects related to real estate, entertainment & media industry, aviation industry and fast-moving consumer goods (FMCG).
- Generated leads for Brick Asset (real estate industry) to inquire about the purchase of property in both residential and commercial business through search engine marketing strategies by running campaigns in Google AdWords.
- Optimized the website for Playboy Mumbai (night club) in India through SEO strategies.
- Optimized the websites for FMCGs websites offering products such as mineral water, energy drinks, and beer.
- Reported directly to the Digital Head for all the products and services within the organisation.
Sr. SEO Analyst
Digi Osmosis LLC
10.2017 - 08.2018
- Implemented SEO strategies for the editorial based product (Bollywood Bubble & Sportswallah) to increase traffic and pageviews. The monthly increase of the traffic for the website was more than 1K and pageviews increased 3 times more than the traffic.
- Implemented online reputation management for Indian businessman Ness Wadia to improve his search results in Google. All the positive search results were optimised on the first page of Google.
- Reported to the manager directly for every project and hence to the clients.
SEO Analyst
Fifth Quarter Infomedia Private Limited
08.2016 - 06.2017
- Handled SEO techniques for Glamsham.com, a Bollywood online portal, increasing its SEO traffic from 1.5M to 2.7 M sessions.
- Handled social media client management for Infiniti Mall, Mumbai Theater Guide, My Vision Yoga.
- Reported to the CEO directly for every project and hence to the clients.
SEO Analyst
Dinero Software Private Limited
06.2014 - 11.2015
- SEO Management – handled all sorts of projects related to ecommerce, B2B, B2C projects.
- App Store Optimization – handled App Store Optimization for Mesh It Up (File Transfer App)
- Ecommerce – worked on Vapors.com, a vape, e-cigarette products selling website based in California.
- B2C – worked on callingcards.com and topup.com, a Californian based project offered calling cards, sim cards and online mobile recharge.
- B2B – worked for SEO on conferncecalls.com offered voice conferencing and video conferencing services to businesses.
Online Marketing Executive
GMR Web Team
04.2013 - 03.2014
- Worked for the Financial Industry which provided payday loans. Popular keywords were online payday loans Orange County, payday loans Irvine, online payday loans Anaheim.
- Agency in-house based projects having keywords related to website development, website design and website maintenance.
- Regular tasks related to On-Page, Off-Page and Reporting SEO.
Education
MBA - Business Administration
Vancouver Island University
Canada 09.2019 - 07.2021
B.Eng. - Computer Engineering
Vinayaka Missions University
India 09.2008 - 07.2012
Skills
Google AdWords
Google Analytics
Google Search Console
SEMRUSH
Screaming Frog
SEO Profiler
Google Tag Manager
Google Optimise
Google Ads Editor
Bright Local Rank Checker
WordPress/Shopify
HTML/CSS/JS
JIRA/ASANA
Schema Markup
Mailchimp
Facebook/LinkedIn
Google My Business
Certification
Social Prachar - Digital Marketing, India - Dec 2015-Jun 2016
Languages
English
Hindi
Timeline
SEO Coordinator
Art & Science Digital Media
12.2021 - 12.2023
MBA - Business Administration
Vancouver Island University
09.2019 - 07.2021
Sr. SEO Executive
Think Tank Digital Media
11.2018 - 07.2019
Sr. SEO Analyst
Digi Osmosis LLC
10.2017 - 08.2018
SEO Analyst
Fifth Quarter Infomedia Private Limited
08.2016 - 06.2017
SEO Analyst
Dinero Software Private Limited
06.2014 - 11.2015
Online Marketing Executive
GMR Web Team
04.2013 - 03.2014
B.Eng. - Computer Engineering
Vinayaka Missions University
09.2008 - 07.2012
Digital Marketing Freelance (SEM/SEO)
Freelance
1 2024 - Current
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