Vrinda Biyani

• Increased campaign effectiveness by implementing data-driven performance marketing strategies in install and inapp campaigns.
• Collaborated with creative teams to produce high-quality content tailored to target demographics.
• Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
• Optimized targeting and messaging for improved audience engagement with A/B testing.

• Developed and implemented data driven strategies across multiple paid channels, resulting in significantly boost in revenue
• Increased ROI% by average 23% and sales by 36% each quarter for advertising web and m-web campaigns.
• Developed and executed remarketing and retargeting campaigns to re-engage potential customers and users to improve retention and conversion rate on paid channels.
• Conducted competitor analysis and market research to identify new growth opportunities for campaign optimization and differentiation.
• Increased conversation rate by 20% month on month by improving quality of new users on paid channels.
• Increased sales from install and inapp campaigns from 70 to 300 transactions in a month and revenue by 120% through installs and re-engagement campaigns.
• Identified opportunity areas for growth and optimized traffic by improving in engagement metrics.
• Developed cross-channel strategies that improved brand visibility and drove consistent growth, resulting in 10% increase in overall revenue.
• Spearheaded the revamp of our app paid campaign tracking infrastructure, implemented advanced analytics tools and custom tracking solutions to collect granular data on campaign performance from ad clicks to app installs to purchase. This led to a better understanding of user behavior and allowed for the identification of drop-off points.

• Strategized, executed and optimized paid media campaigns across AdWords (All Platforms), Bing, Facebook Ads Manager, Apple Search Ads, LinkedIn Ads, Quora, Taboola, App partners.
• Meet quarterly targets with respect to budget & revenue set for paid channels by continuous improvement on getting quality & fresh leads.
• Improved Conversion rate by 15%, CTR by 9% on paid channels.
• Analyzed consumer reports to identify & implement scale opportunities on potential geographies & audience segments.
• Launched & Scaled App campaigns on paid channels and with vendors.
• Using customer segments, acquiring new visitors through various marketing channels, resulted in reduction of ad budget and improved overall l2p by 10%.
• Conducted in-depth keyword research and competitor analysis to optimize paid search campaigns, resulting in a 25% increase in traffic.
• Planned & implemented seasonal promos/sale on paid channels.
• Projects Worked:-

1. PG Diploma in Machine Learning & AI

2. Master's in Machine Learning & AI

3. Advance Certification in Digital Marketing

4. Product Management Certification

• Campaign Setup, Ads Management & Performance Tracking on Search Ads, Bing, Facebook Ads, Apple Search Ads.
• Optimized Campaigns on Google & Bing by doing extensive keyword research and competitor analysis (auction insights).
• Restructuring of certain Google Ads and Bing Accounts to enhance cost per lead and improve hygiene of account.
• Maintained & analysed daily tracker, dashboard, data analysis and implementing solutions in a timely manner to meet revenue goals.
• Managed multiple websites over different platforms from initial setup to final goal stage.
• Reduced cost per lead by over 35% ( from 200 to 130 ) over a period of 14 months by consistent improvisation on Campaign Structure, Remarketing, Landing Page Optimization & Keyword Optimization.
• Improved CTR, Quality Score, Added Callout Extensions, sitelinks to ads for better conversions.
• Project Worked : -

1. www.shaadi.com 2. www.sangam.com

3. www.vipshaadi.in 4. www.marathishaadi.com

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• Researched and optimized website content.
• Developed layouts and all graphics elements for digital content.
• Developed and managed online marketing campaigns result in increased brand awareness, engagement, and traffic.
• Projects:- haident.com, haicosmo.com, meditalavenue.com.