Vruti Trivedi

• Spearheaded delivery of AI/ML projects, including a Generative AI-powered custom UI and a Customer Data Platform (CDP) for clients in marketing and gaming industries.
• Giftcards Company Marketing Platform: Led end-to-end project management of a one-stop AI solution enabling marketing teams to build customer segments and audiences. Applied ML models such as Churn prediction, Propensity modeling, and Customer Lifetime Value (CLTV) forecasting to optimize campaign targeting and enhance understanding of customer behavior.
• Reduced operational efforts for audience creation by 75%, accelerating marketing campaign launches significantly.
• Developed and deployed Generative AI use cases for campaign content generation, including automated translation, summarization, and multi-channel content creation (7 channels, 35 languages), cutting manual content creation time by 80%.
• Customer Data Platform for Gaming Client: Leading design and cloud-native development of a unified data warehouse architecture that aggregates player data to create comprehensive 360° gamer profiles. Enabled personalized marketing and real-time gamer engagement insights.
• Manage an agile team of 18 members, overseeing sprint planning, backlog grooming, risk management, and stakeholder alignment.
• Use tools such as Jira, Google Cloud Platform (GCP), and Google Analytics 4 (GA4) for project tracking and quality assurance.
• Collaborate cross-functionally with data scientists, engineers, product owners, and clients to translate business needs into scalable technical solutions.
• Manage complex engagements with multiple teams and large budgets, consistently meeting or exceeding client expectations.
• Partner with sales, delivery, and service teams to ensure seamless client experiences and high satisfaction.
• Proactively assess and mitigate risks, preventing escalation of issues that could impact project outcomes.
• Cultivate strong stakeholder relationships, resulting in long-term partnerships and increased revenue.
• Serve as a trusted advisor to clients by providing insights on market conditions, best practices, and innovative AI/ML solutions.
• Enhance team productivity by introducing and embedding agile methodologies and streamlining project execution processes.
• Conduct regular performance reviews, identify improvement areas, and implement targeted training to foster a collaborative, high-performing team culture.
• Optimize digital campaigns, improving key metrics such as open and click-through rates.

Business Analyst – Master Data Management (MDM) Asset Platform
July 2021 – Present

• Aligned client master data management strategies across sandbox and production environments with overarching business objectives, ensuring accurate and reliable data handling to support decision-making and operational efficiency.
• Developed deep expertise in the Sitecore platform by managing data uploads and configurations across environments, enabling seamless integration and enhanced platform utilization.
• Collaborated with client leads to understand business challenges and built customized asset platform scenarios for demos, ensuring tailored solutions that met client needs.
• Managed backend onboarding of digital assets, assigning them to appropriate use cases and workflows based on client-specific scenarios, enhancing asset relevance and use.
• Led User Acceptance Testing (UAT) efforts for the Asset Platform by coordinating closely with platform and development teams, proactively identifying defects, raising concerns, and ensuring timely resolution to maintain quality standards.
• Partnered with leadership and stakeholders to gather and analyze new requirements, coordinating with technical teams to evaluate feasibility and delivery timelines for enhancements.
• Directed a focused 5-member POD during a 7-week sprint to design and implement a Claims Capability Transformation Model, successfully addressing complex claims system challenges and aligning solutions with key KPIs.
• Collaborated with developers to design and deploy a Claims Capability Vendor Recommendation Survey tool, improving client understanding of claims processing and vendor selection.

Industry Subject Matter Expert (SME) – Healthcare
July 2019 – Present

• Conducted specialized SME sessions for healthcare client accounts to deepen domain knowledge across teams, enhancing solution relevance and effectiveness.
• Crafted and managed numerous Requests for Proposal (RFPs) and Requests for Information (RFIs), demonstrating detailed client needs assessment and delivering comprehensive, client-specific responses.
• Provided leadership with insights on team dynamics and effective communication strategies, fostering team alignment and driving successful project outcomes.
• Conducted investigations and data gathering to generate detailed analytical reports, supporting informed client decision-making.

Talent & Specialization Lead – Health Community of Practice
July 2020 – Present

• Led Talent and Specialization initiatives for the Health Industry vertical, partnering with leadership to develop learning roadmaps aligned with team proficiency and client project requirements.
• Built and maintained Talent Academies for niche healthcare skills such as Epic, FHIR, and AHM, facilitating structured learning and certification pathways to upskill resources effectively.
• Designed and deployed a gamified learning tool featuring a repository of over 1000 healthcare-related questions, boosting continuous learning and knowledge retention.
• Facilitated training and certification programs to enhance team readiness and engagement on client projects, improving project delivery quality.
• Participated actively in team forums to share knowledge, brainstorm solutions, and collaboratively overcome challenges.
• Developed detailed documentation supporting training efforts and process improvements, enabling clear understanding and adoption of new systems.
• Performed gap analysis between current and desired state systems and processes, identifying opportunities for improvement and streamlining.
• Supported software development by defining clear business requirements and effectively communicating them to technical teams, ensuring alignment and quality delivery.
• Implemented best practices in project management, improving delivery timelines and maintaining high quality standards.
• Drove operational efficiency by automating routine tasks and streamlining workflows, allowing teams to focus on complex strategic activities.
• Led cross-functional teams to develop new customer relationship management systems, significantly improving client engagement and satisfaction.
• Conducted comprehensive risk assessments and mitigation plans, preventing project disruptions and supporting smooth delivery.
• Enhanced decision-making through detailed data analysis, root cause identification, and actionable recommendations.
• Boosted team morale and productivity through effective leadership, clear communication, and fostering a collaborative culture.
• Managed project plans, timelines, and budgets, ensuring projects were delivered on schedule and within scope.

• Educated clinicians and medical personnel on proper and safe use of biomedical equipment, improving operational safety and equipment uptime.
• Evaluated biomedical equipment for safety, efficiency, and effectiveness, recommending acquisition and maintenance plans to hospital administrators.
• Managed engineering teams by creating work schedules, tracking inventory, budgeting, and monitoring contract obligations to meet deadlines.
• Coordinated with equipment suppliers regarding design specifications, ensuring procurement met hospital standards and clinical needs.
• Diagnosed malfunctioning equipment and ordered parts to repair or replace non working ones.
• Kept detailed records and documents of research requirements and procedures.
• Trained healthcare professionals on proper usage of biomedical equipment, improving overall patient care standards.