YAJUVENDRASINH RATHOD

• Primarily responsible for driving various professional education programs in the region along with practice support initiatives for identified portfolios via Patient awareness and staff education programs laid by marketing
• Experience in designing and coordinating training programs for internal staff and external partners. Ability to develop engaging training materials and deliver effective presentations.
• Conference Management: Strong organizational skills to plan and execute successful participation in conferences and industry events. Ability to coordinate logistics, manage budgets, and oversee booth setup and staffing.
• Customized Marketing Support: Tailoring marketing materials and support resources to meet the specific needs of doctors and clinics. This may include creating personalized marketing collateral, providing targeted training sessions, and offering ongoing assistance to address unique challenges.
• Analytical Skills: Ability to analyze marketing metrics and performance data to evaluate the effectiveness of campaigns and identify areas for improvement. Proficiency in tools like Google Analytics or similar platforms is desirable.
• Collaboration and Teamwork: Excellent interpersonal skills to collaborate with cross-functional teams including sales, product development, and external vendors. Ability to work effectively in a fast-paced, dynamic environment.
• · Liaise with third party to produce marketing material: English and Arabic Roll Ups, flyers/leaflets, before and after pictures, products brochures, waiting area videos, invites to events.
• Adaptability: Flexibility to adapt to evolving market conditions, industry regulations, and internal priorities. Willingness to learn new technologies and strategies to stay ahead in the rapidly changing field of marketing.
• Strategic Thinking: Capacity to align marketing initiatives with overarching business objectives and develop strategic plans to achieve them. Ability to identify market trends, competitor activities, and opportunities for growth.
• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
• Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
• Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

· Organize video creation and customization of social media content to fit the customer requirements.

· Review all marketing practices and help educate the client on using our marketing tools.

· Customize events/activities, such as open days with our customers to drive more consumable sales.

· Assist clients in developing promotional scripts for products and treatments.

· Train clinics on how to sell treatments “Train to Sell” by creating strategies.

· Educate clinics on how to handle objections, and increase awareness on the features, advantages, benefits.

· Following up on exhibitions, booth designs, booth construction, and activities during an exhibition.

· Recommend the right doctors/clinic for content creation

· Measure the outcome of marketing programs

· Feedback on competition’s activities and trends

• Sharing 15 year of experience in the field of Sales and marketing of wide range of Pharmaceutical Products and 10 years of Surgical Disposables and Instruments.
• Developed strong working relationships with staff, fostering a positive work environment
• Developed strategy to increase sales and drive profits
• Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service

• Refractive, looking for premium IOL development through process driven business by conducting meets with surgeon as well as staff, I am also responsible for sales and marketing promotion in Maharashtra and GOA
• Main job responsibility is to support marketing activity with respective TSE
• Since 1st
• Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of given product line
• Established strong relationships with key industry influencers to promote products through various channels
• Reviewed and analyzed customer feedback, incorporating valuable suggestions into future product iterations

• Responsible for incremental sales of various surgical Disposables & Instruments in entire South Gujarat region.(Surat , Bardoli, Valsad, Vapi)

• Tp promote eye care product to eye surgeon across south region, was responsible for promoting product as well as conducting CME to create more awareness amongst eye surgeon
• To achieve given target month after month in designated area.

• Cracked important Accounts much needed for a business breakthrough for the entire region
• Eg Dr Nirav Shah - Sale of Laureate with an extremely beneficial CMA deal
• First laureate in South Gujarat
• Significant contribution in Promotion and execution of newly launched Products
• Eg 2nd Surgeon in the state to use Toric immediately after its introduction
• Noteworthy Participation in taking up important Topics and presentation to the South Gujarat PSG Workshop comprising of around 50 Candidates with appreciable Feedback, both from audience and my senior Colleagues
• Certificate of Appreciation as a Top 'Medical Representative' for outstanding performance for the year 2001, awarded by Mr
• M.H.Narasimhan (Head -Marketing & Sales), Mr
• Ranjit Sahani (CEO - Healthcare) of Novartis India Limited
• Certificate of Merit for 'All India Top 10 Performer' in the year 2003, awarded by Mr
• Anil Matai (CEO Pharmaceuticals), Mr
• Yugal Sikri (Vice President Pharmaceutical MP& PC) of Novartis India Limited
• Certificate of 'Highest growth in Value (Core Products)' as of June YTD 2006
• Certificate of 'highest growth in GenTeal' as of June YTD 2006
• Certificate of 'highest productivity in clearine' as of June YTD 2006.