Summary
Overview
Work History
Education
Skills
Timeline
Generic

Yashashree Raje

Marketing Manager
Mumbai

Summary

Dynamic and seasoned Marketing Professional with over 10+ years of experience across service-driven industries including retail, civil, and client servicing. Known for crafting and executing impactful marketing strategies that drive customer engagement, brand growth, and business results. Adept at working in fast-paced, client-focused environments, with a proven ability to align marketing efforts with business goals. Brings a unique blend of creative thinking and operational understanding, delivering consistent value across diverse service sectors.

Overview

11
11
years of professional experience
3
3
Languages

Work History

Marketing Consultant

H.M Raje Structural Consultants Pvt Ltd
Mumbai
01.2023 - Current
  • Led marketing and client acquisition strategies for a civil and structural engineering firm.
  • Responsible for building brand presence, generating qualified leads, and maintaining strong client relationships across residential, commercial, and infrastructure sectors.
  • Successfully coordinated with architects, builders, and developers to drive business growth through targeted campaigns, on-ground promotions, and digital outreach.
  • Assisted in development of products and services previously unrepresented in industry to increase shares in new markets 70%.

Deputy Manager of Marketing

Reliance Retail Pvt Ltd
Navi Mumbai
07.2017 - 05.2023
  • Pan-India Retail Operations | Strategy & Analytics | Strategic Partnerships
  • Spearheaded pan-India marketing strategy and retail store initiatives, driving growth across diverse formats and geographies.
  • Led end-to-end brand strategy and execution for national campaigns, ensuring consistent brand positioning and increased customer engagement.
  • Conducted comprehensive marketing analytics, data analysis, pricing benchmarking, and competitor pricing evaluation to inform tactical and strategic decisions.
  • Collaborated with major alliance partners including Paytm, Visa, BharatPe, and MobiKwik, enhancing customer experience through co-branded initiatives and promotional tie-ups.
  • Managed vendor negotiations, optimizing cost efficiencies and securing value-added services to support campaigns.
  • Coordinated closely with cross-functional teams—including merchandising, operations, and finance—to ensure alignment on marketing goals.
  • Oversaw daily market research, category performance analysis, and evening retail audits, driving actionable insights for sales uplift.
  • Proficient in leveraging marketing tools and dashboards to track campaign performance, generate business intelligence, and identify growth opportunities.

Senior Client Executive

Netcore Solutions Pvt Ltd
Mumbai
05.2014 - 07.2017
  • Spearheaded initiatives aimed at enhancing the overall client experience from onboarding to ongoing support.
  • Implemented innovative strategies to identify new business opportunities in the market.
  • Increased client satisfaction by providing personalized solutions and exceptional customer service.
  • Escalated issues to proper supervisors when standard processes were not effective.
  • Investigated and resolved customer inquiries and complaints quickly.
  • Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.

Education

Post-Graduate Certificate - Data Analytics

IIM Trichy
Trichy
04.2001 -

MBA - Marketing

Pillai's Institute Management Studies & Research
Navi Mumbai
04.2001 -

Bachelor in Engineering - Electrical, Electronics And Communications Engineering

Pillai's Institute of Information Technology
Navi Mumbai
04.2001 -

Skills

AI TOOLS & PLATFORM

POWERPOINT PRESENTATION

ANALATICAL SKILLS & TOOLS

MANAGERIAL SKILLS

Analyzing data

Google analytics

Strategy development

New market research

Timeline

Marketing Consultant

H.M Raje Structural Consultants Pvt Ltd
01.2023 - Current

Deputy Manager of Marketing

Reliance Retail Pvt Ltd
07.2017 - 05.2023

Senior Client Executive

Netcore Solutions Pvt Ltd
05.2014 - 07.2017

Post-Graduate Certificate - Data Analytics

IIM Trichy
04.2001 -

MBA - Marketing

Pillai's Institute Management Studies & Research
04.2001 -

Bachelor in Engineering - Electrical, Electronics And Communications Engineering

Pillai's Institute of Information Technology
04.2001 -

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Yashashree RajeMarketing Manager