Yogesh Gharge
SFMC Campaign Specialist
Pune
Summary
Campaign specialist with proven experience in driving successful marketing initiatives. Expertise in digital strategy, content creation, and data analysis ensures impactful campaign execution. Strong focus on team collaboration and adaptability, consistently delivering results in dynamic environments. Known for reliability and results-driven approach.
Overview
9
9
years of professional experience
3
3
Certifications
3
3
Languages
Work History
SFMC Campaign Specialist
IBM
02.2024 - Current
- Effective email and SMS marketing strategy with interactive content to obtain a high success rate.
- Developing landing pages, cloud pages, catalogues, newsletters, and specific promotional-based emails to obtain the best engagement rate.
- Categorizing the target audience with backend analysis and dispatching the promotional and transactional-based campaigns with segmentation criteria.
- Categorizing the target audience with backend analysis and dispatching the promotional and transactional-based campaigns with segmentation criteria.
- Developing the end-to-end email, performing A/B testing, SMS, and Instant Messaging Hindi-based campaigns for acquisition, first purchase, upgrade, and potential purchase.
- Expertise in HTML, AmpScript, and automation tools for hassle-free deployments of the emails. Performed as a peer reviewer (QA) in the team.
- Basic knowledge in Einstein email recommendations, analyzing the user behavior, and pitching the set of emails for more engagement.
- Hands-on experience in intelligence reports that helps to analyze the customer engagement activity.
- Expertise in data segmentation, data extraction, data extension, and data utilization. Responsibly handled customers and coordinated with the team to resolve process-related issues.
Salesforce Marketing Cloud Developer
Epsilon
08.2022 - 02.2024
- Create and implement marketing campaigns using tools like Journey Builder, Email Studio, and Automation Studio.
- Work with Data Connect, Data Stream, query writing, data extensions, and AMP Script.
- Managing subscriber data, import, and segmentation using a combination of Salesforce Confidential tools and database queries.
- Working with Marketing Managers and converting their strategy into implementations.
- Experience with SFMC functional settings such as RMM, send classifications, sender profile, delivery profile, and granting access to users, etc.
- Creating and updating Data Extensions, reading and writing to DEs.
- Working experience with the basics of AMP Script, SQL queries, HTML, and CSS.
Salesforce Marketing Cloud Developer
Alchemy Techsol PVT Ltd ( Client - Epsilon )
03.2022 - 08.2022
- Worked as part of the Epsilon team via Alchemy Techsol payroll, delivering end-to-end campaign execution.
- Managed campaign development and deployment using Salesforce Marketing Cloud (SFMC).
- Built and optimized SQL queries for audience segmentation and data extraction.
- Handled email, SMS campaign setup, testing, and scheduling.
- Collaborated with cross-functional teams to ensure timely and accurate campaign delivery.
- Monitored campaign performance, and resolved deployment issues.
Salesforce Professional
Machbizz Marketers PVT LTD
04.2021 - 03.2022
- Experience in creating emails in Email Studio, automating processes in Automation Studio, creating effective journeys in Journey Builder, and building lists and data extensions in Contact Builder and Email Studio.
- Experience with loading/importing records into a Data Extension by using SQL. Validate the data and create audience segments for campaigns as per client requirements.
- Experience with Email Studio, Content Builder, Contact Builder, Journey Builder, Automation Studio, Cloud Page, Analytics Builder, Data Views, and execution of A/B testing.
- Create dynamic, personalized marketing email templates using AMP Script.
- Excellent knowledge of data modeling; specifically, knowledge of Data Relationships, and Contact Builder in Salesforce Marketing Cloud.
Team Leader (Email Marketing)
MachBizz Marketers Pvt Ltd.
01.2020 - 03.2022
- Working experience in handling a team for email marketing campaigns on various ESP tools like Benchmark, Mailchimp, SendinBlue, and SendGrid.
- Check the campaign requirements and assign them to team members for further outcome.
- Responsible for creating and managing project plans and timelines to deliver email marketing campaigns on time, and escalate any issues that may prevent on-time delivery.
- Responsible for creating and managing project plans and timelines to deliver email marketing campaigns on time, and escalate any issues that may prevent on-time delivery. •
- Responsible for the coordination of marketing resources and closely working with delivery managers, account managers, product managers, developers, etc.
- Educate staff members on email campaign strategies for building high business growth.
- Provide leadership for the team to come up with new marketing strategies that are aligned with the business goals.
- Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies.
- Reports to clients through emails, phone calls, and asks for any updates and requirements.
Digital Marketing Associate
MachBizz Marketers Pvt Ltd. Pune
01.2019 - 12.2020
- Check the campaign information: Geo, Department (Required Job Title), Employee Size (prospect company size), Revenue of the Company, Allowed Industry, Named Account List, Job Level, etc.
- Sort collected data and promote it by creating newsletters.
- Do the quality check of downloaded clicks, opens, and blasted data after promotion.
- Create assets and send those to the email-verified and confirmed leads.
- Create landing pages.
- Check for the GDPR, privacy policy, and remove any unsubscribe options.
- Fill out the campaign tracking sheet and bounce report every month.
Data Research Analyst
MachBizz Marketers Pvt Ltd. Pune
09.2017 - 12.2018
- Research several projects and collect useful information through primary and secondary research.
- Use various online research tools, such as LinkedIn, ZoomInfo, Manta, Bloomberg, Lead411, etc. For the email campaign.
- Use CRM and Excel to collect, sort, and store the data, and also perform various operations on the stored data that are required for the email campaigns.
- Daily follow-up of calls and information gathered to determine the best possible leads. Extract a bunch of data through the desired sources.
- Analyze key points of each project and research accordingly to develop business leads.
- Research on several projects and collect useful information through primary and secondary research. Confirm collected information by cold calling, and develop it into sales leads.
- Provide accurate and appropriate information through research. Contact discovery of companies based in the US, Canada, Asia, and Europe.
Education
Bachelor of Engineering - Automobile
D.Y Pail Engineering And Technology Pune.
Lohogaon, India 04.2001 -
Skills
- Salesforce Marketing Cloud
- Campaign Management
- Campaign Planning
- Campaign Development
- B2B and B2C Marketing
- Journey Builder
- Automation Studio
- SQL
- Ampscript
Certification
Salesforce Certified Marketing Cloud Email Specialist
Timeline
Salesforce Certified Marketing Cloud Engagement Developer
12-2025
Salesforce Certified Agnetforce Specialist
12-2025
Salesforce Certified Marketing Cloud Email Specialist
03-2025
SFMC Campaign Specialist
IBM
02.2024 - Current
Salesforce Marketing Cloud Developer
Epsilon
08.2022 - 02.2024
Salesforce Marketing Cloud Developer
Alchemy Techsol PVT Ltd ( Client - Epsilon )
03.2022 - 08.2022
Salesforce Professional
Machbizz Marketers PVT LTD
04.2021 - 03.2022
Team Leader (Email Marketing)
MachBizz Marketers Pvt Ltd.
01.2020 - 03.2022
Digital Marketing Associate
MachBizz Marketers Pvt Ltd. Pune
01.2019 - 12.2020
Data Research Analyst
MachBizz Marketers Pvt Ltd. Pune
09.2017 - 12.2018
Bachelor of Engineering - Automobile
D.Y Pail Engineering And Technology Pune.
04.2001 -