Summary
Overview
Work History
Education
Skills
Timeline
Generic
Zahaa  Chopra

Zahaa Chopra

Mumbai

Summary

With a global perspective forged through extensive travel across 25 countries and residence in three nations and five distinct cities, I bring a profound appreciation for diverse cultures and social landscapes. My academic background in hospitality has cultivated a robust skill set, particularly in networking and relationship management. As a self-motivated individual driven by a commitment to success, I derive immense satisfaction from providing customers with memorable experiences that foster loyalty to a program or brand. My enthusiasm lies in creating dreams that resonate, establishing lasting connections that contribute to both personal and professional growth.

Overview

4
4
years of professional experience

Work History

Loyalty & Brand Marketing Coordinator

Wyndham Hotels & Resorts EMEA
02.2023 - 12.2023
  • Creation and launch of a digital campaign, focused on optimizing engagement across 16 countries within EMEA, producing an average increase of ~5% enrolments.
  • Execution of go-to-market strategies, which included the launch of WhatsApp marketing in India and Turkey.
  • Collaborating with senior executives to create a coherent pricing and value proposition strategy.
  • Analyzed SEO KPIs and customer satisfaction data through quantitative and qualitative analysis.
  • Use of data visualization tools (i.e. Power BI, Google Analytics, Clarvine codes).
  • Launched an engagement platform delivered across the EMEA region, conducting market research, and testing a range of viable solutions.
  • Supporting 3000+ hotels & creating marketing materials to promote the loyalty program.
  • Awarded with a “Count on Me” Award.
  • Enhanced membership sales by providing excellent customer service and staff management.
  • Designed targeted email marketing campaigns to reach desired audience.
  • Created instructional materials for best practices.
  • Analyzed assessments, compiled reports and provided informed feedback.
  • Recruited and trained new employees of guest service team.

Growth Strategy Placement

iTrack
04.2022 - 09.2022
  • Led and delivered the scaling program to extrapolate growth across India in collaboration with Grant Thornton.
  • Business casing, developing clear recommendations, and leading several C-suite workshops.
  • Conducted extensive vendor analysis to develop strategic partnerships to increase differentiation between MPP and HPP product lines.
  • Strengthen the supplier ecosystem aimed to decrease lead times, mitigate dependencies, and acquire a larger marketshare.

Marketing & Business Development Placement

iTrack
11.2020 - 08.2021
  • Planned and executed digital campaigns, which involved creating an integrated communication strategy (i.e. customer personas, content, SEO, and targeted digital marketing).
  • Developed emotional and fear-based marketing strategies.

Food & Beverage Placement

Ritz Carlton
01.2020 - 06.2020
  • · Operational internship at Enoteca Paco Pérez – a Michelin star restaurant

Education

High School Degree. -

The Shri Ram School,
Gurgaon, India.

Bachelor in International Hospitality Business. -

The Glion Institute Of Higher Education,
Switzerland.

Skills

Problem Solving: Loyalty Executive for Wyndham Rewards Program

Leadership: Leader for Networking and Future Committee

Strategic planning: Go-to-market strategies for Wyndham

Attention to detail: Digital Campaign & New Opening Announcements for Wyndham

Communication: C-suite workshops & webinars

Timeline

Loyalty & Brand Marketing Coordinator

Wyndham Hotels & Resorts EMEA
02.2023 - 12.2023

Growth Strategy Placement

iTrack
04.2022 - 09.2022

Marketing & Business Development Placement

iTrack
11.2020 - 08.2021

Food & Beverage Placement

Ritz Carlton
01.2020 - 06.2020

High School Degree. -

The Shri Ram School,

Bachelor in International Hospitality Business. -

The Glion Institute Of Higher Education,
Zahaa Chopra