Aastha Singh

Responsible for positioning GEP’s flagship product – GEP SMART, an AI powered cloud-based SaaS solution for procurement & supply chain, to mid market and enterprise clients across North America, Europe, Asia Pacific.

Key Achievements & Responsibilities:

• Market Expansion: Spearheaded GEP’s entry and generated a robust pipeline worth USD 18 million.
• Outbound & Inbound Sales Enablement: Engaged with enterprise and mid-market prospects to identify and qualify new business opportunities. Initiated and scheduled 200+ high-impact first-level meetings before seamlessly transitioning the opportunity to the Account Executive for deeper engagement and deal closure support.
• CXO Engagement: Built and nurtured high-impact relationships with C-level executives and senior decision-makers to position GEP’s strategic value.
• Campaign Execution: Worked closely with Marketing, Events, and ABM teams to run persona-based, industry-specific campaigns targeting key accounts across Europe.
• Team Leadership: Promoted from Senior Associate - SDR to Lead SDR. Led and mentored a team of 3 SDRs, offering coaching, feedback, and best practices.
• Training & Development: Trained colleagues on Salesforce and ZoomInfo for enhanced prospecting, reporting, and analytics.
• Client Acquisition: Contributed to the successful acquisition of 6 net-new logos across North America, Europe, and Australia by driving targeted cold-calling efforts and qualifying high-potential leads - directly supporting Account Executives and accelerating revenue growth in key markets.
• Industry Representation: Represented GEP at key industry events, including the Procurement Leadership Forum and Procurement Excellence Summit which resulted in +99 leads and 20+ Opportunities.

• Company Overview: New-Jersey based global data analytics consulting company assisting leaders across the Life Sciences industries to make better data-driven decisions
• Researched US Pharma/Biotech/Lifesciences company database to generate a pipeline of 700+ accounts to target
• Used LinkedIn Sales Navigator, ZoomInfo to find and extract potential prospects with contact information from US geography
• Did account reporting and ensured stakeholders receive and understand reported data on the CRM tool which lead to 4x increment of productivity of the sales team
• Generated first level meetings through emails and LinkedIn messages, out of which 4 were US Fortune 500 Pharma companies and which resulted in 2 closed won deals and revenue of $125k+
• Interviewed, hired, and trained a team of 3 trainees for desk research work out of which 3/3 converted to full-time and 2 were promoted to Associate positions
• Constantly rated exceeds expectation and was promoted to Senior Associate from Associate position

• Company Overview: San Francisco based AI startup providing SOTA security solutions to Chatbots and VA
• Extensively researching organizations and individuals online to identify new leads and potential new markets
• Created a database of 40k+ Leads and 20k+ Email-id's using LinkedIn Sales Navigator And GetProspect
• Contacting top market research companies for Vendor Briefing
• Setting up and Implementing Salesforce CRM for a smooth pipeline

• Scanning the addressable health-care market; assessing the revenue potential in business opportunities in B2B operations
• Comprehensive networking, building successful relationships with corporate clients through cold calls and cold emails
• Successfully organized Medical Camps at 29 locations all over India that resulted in 2500+ headcount
• Handling account management of 3 top corporate clients that resulted in their successful contract renewal
• Actively worked with the Marketing and Design team towards refining UI/UX of the DI app that resulted in 6X times increase in engagement and revenue