Anjali D'Sylva

The Good Food Group is a multi-brand supplier into retail specializing in health and wellness brands.

• Led CRM-driven communications and newsletters, managing campaign workflows and segmentation to deliver clear, timely updates that improved client engagement and satisfaction.
• Redesigned and launched a new client update framework, streamlining messaging cadence and content, resulting in stronger visibility of project milestones and outcomes.
• Supported sales and business development initiatives by conducting market research, managing outreach campaigns, tracking pipelines in CRM tools, and co-developing persuasive sales presentations.
• Analyzed CRM and sales data to uncover growth opportunities, monitor lead conversion, and provide actionable insights that informed campaign strategy and executive decision-making.
• Developed and rolled out a pilot Brand Success Tracker, creating a structured dashboard to capture wins, KPIs, and milestones, enabling better reporting and storytelling for both internal stakeholders and clients.
• Created SOPs and streamlined workflows to improve efficiency in sales operations, client communications, and cross-functional collaboration.
• Researched and monitored brand social activity, competitor campaigns, and wider market trends, translating insights into actionable recommendations for marketing strategy and brand positioning.
• Managed and coordinated trackers covering distribution, promotions, campaign performance, and sales pipeline activity, ensuring data accuracy and consistency across channels.
• Consolidated updates for monthly brand calls, presenting performance summaries and pipeline insights that informed decision-making and upcoming promotional activity.

Tech-enabled virtual assistant platform providing pre-vetted, highly trained assistants to professionals and businesses.

• Partnered with business owners in the USA across education, tech, healthcare, and media sectors, providing operational support, project management, marketing planning and execution, and strategic coordination.
• Planned and delivered high-impact events and projects, overseeing logistics for remote conferences and in-person events, registration workflows, stakeholder communications, and cross-functional initiatives to ensure seamless execution.
• Delivered executive support by managing complex international calendars, coordinating meetings across global time zones, and preparing research briefs, trackers, and executive content for senior leadership.
• Strengthened recruitment operations by sourcing candidates via LinkedIn and Indeed, coordinating interviews, and streamlining communications between hiring managers and applicants.
• Created and refined Standard Operating Procedures (SOPs) to improve workflow efficiency, enhance process consistency, and scale business operations.
• Planned and executed multi-channel digital marketing campaigns (email, social, paid ads, content marketing) to increase qualified lead flow and accelerate sales pipelines.
• Developed and launched targeted email marketing campaigns in HubSpot and other CRMs, segmenting audiences, personalizing content, and optimizing delivery schedules to drive higher engagement and nurture leads effectively.
• Created and implemented social media posting strategies by writing content, ideating visuals, and optimizing posts with SEO-driven keywords, improving organic reach and brand visibility across digital channels.
• Built and optimized campaign workflows in HubSpot and Outreach.io, automating nurture sequences, conducting A/B testing, and improving engagement metrics including open/click rates and MQL-to-SQL conversion.
• Implemented and managed CRM and marketing automation tools, ensuring data integrity, accurate lead tracking, and effective client communications to support business development.
• Analyzed campaign performance across Google Analytics and HubSpot dashboards, reporting KPIs such as CAC, LTV, pipeline velocity, and ROI, and introduced automation that reduced manual reporting by 40% while enabling real-time optimization.
• Created visually compelling marketing collateral — including pitch decks, case studies, newsletters, and brand assets — using Canva and Figma, ensuring brand consistency and compliance with industry standards.

Global managed services provider of revenue cycle and IT solutions for legal and professional services firms.

• Set up and maintained client accounts, vendor sites, and timekeeper details within designated e-Billing software, ensuring the accuracy of new and ongoing invoices, budgets, and rates
• Submitted electronic invoices, tracked their status from submission to acceptance, and resolved rejections, documenting issues and solutions to ensure successful submissions
• Coordinated with timekeepers, attorneys, and billing/collections teams to resolve residual balances, either facilitating repayment or implementing write-offs, while continuously improving submission processes
• Verified the accuracy of accounts payable payments, resulting in a 100% reduction in payment errors and check reissues.

• Developed and executed market strategies, driving growth for startups by conducting competitor analysis and positioning brands for success in the digital space
• Created compelling content for multiple platforms and managed social media channel distribution to enhance brand presence, engagement, and customer acquisition
• Oversaw end-to-end content creation and management, including posts, schedules, and website product listings, for brands like Tratoli Tours Pvt. Ltd., Plop Chat Stories, Pratt London, and Happy Soul Magicians of Wellness
• For Happy Soul, I managed website product quality control, backend product listings, streamlined email ID mapping, daily glitch fixes, and integrated Freshdesk for ticket management.
• Utilized effective digital marketing methods to increase sales by 70%.
• Led 5-person cross-departmental staff to develop and execute all digital and social marketing initiatives.

Global provider of business process management, data analytics, and automation solutions for Fortune 2000 companies across financial services, retail, tech, and media.

• Managed scheduling, calendars, travel arrangements, and press engagements for the Executive Director.
• Coordinated board meetings, client relationships, and events, ensuring seamless operations and adherence to organizational standards.
• Directed office design and setup, facility maintenance, annual budgeting, vendor contracts, and procurement.
• Supervised housekeeping, security, pantry, and front-office operations, including fire safety protocols and key management.
• Organized internal and external events, client conferences, and cultural celebrations, managing décor, menu planning, and overall arrangements to create memorable experiences.
• Handled annual maintenance contracts, vendor negotiations, petty cash, invoice processing, and expense reporting to ensure cost efficiency and compliance.
• Streamlined onboarding/offboarding processes while training and grooming housekeeping and pantry staff to maintain professional excellence.

Major Indian full-service airline with domestic and international operations.

• Managed all aspects of the CCO's office operations, including calendar management, email and correspondence handling, appointment scheduling, and acting as the primary point of contact between the CCO and internal/external stakeholders
• Served as the central liaison for departments reporting to the CCO, such as Sales, Marketing, Revenue Management, Guest Experience, and Airport Services, ensuring seamless communication and collaboration
• Tracked and ensured the timely completion of Commercial and Ancillary projects, reviewed business cases and contracts, and worked closely with departments to drive project closures and operational efficiency
• Compiled and analyzed departmental reports, created actionable summary sheets for the CCO, and supported executive presentations, research, and CEO-level reporting
• Organized team and business review meetings, managed conference and seminar participation, and coordinated travel, visa, and logistics arrangements for the CCO and key team members
• Streamlined operations by leading initiatives such as automating vendor ticket issuance through the Jet Airways Travel Portal, improving efficiency and service delivery
• Used industry expertise, customer service skills, and analytical nature to resolve customer concerns and promote loyalty.

Leading global investment firm specializing in private equity and alternative asset management.

• Provided comprehensive administrative support, managing complex schedules, meetings, and daily office operations to ensure seamless functioning
• Coordinated domestic and international travel, including itinerary creation, visas, and travel insurance; processed expense claims and corporate card reconciliations
• Facilitated communication with clients, bankers, and senior visitors while negotiating with vendors and ensuring timely payments for office and event needs
• Organized board meetings, prepared reports, maintained records, and ensured compliance with company policies
• Prepared data and ratings reports using platforms like Thompson One, Mergermarket, and CLSA, handling sensitive information with discretion
• Oversaw office events, and F&B arrangements, and implemented AMCs, optimizing vendor contracts for cost-efficiency

Global leader in luxury beauty, offering prestige cosmetics, skincare, fragrance, and retail experiences to consumers worldwide.

• Delivered exceptional client consultations and managed inventory control, ensuring smooth operations while consistently achieving monthly sales targets
• Efficiently processed sales transactions using Point-of-Sale systems, maintaining accuracy in cash handling, daily reconciliation, and reporting

Flag carrier airline of Bahrain with a regional and global network.

• Trained in Advanced First Aid, Aircraft Safety, Security, and Technical Operations across Gulf Air's Boeing 767, Airbus A320, A330, and A340 fleets (DGCA Oman certified), as well as XL Airways' Boeing 737 fleet, ensuring compliance with safety and aviation standards
• Delivered exceptional in-flight service in Economy and Premium Business Class cabins on international and domestic routes, providing customer care to passengers from diverse nationalities and resolving issues efficiently to uphold company standards