Mita Choudhary
Mumbai
Summary
Dynamic leader with a proven track record in Entertainment Industry for 12 years now, adept in advertising and marketing strategies and excelling in leadership. Spearheaded innovative campaigns, enhancing movie visibility and engagement. Demonstrated expertise in creative campaign development and exceptional people management, fostering team collaboration. Achieved significant promotional milestones, directing funds up to 25cr efficiently.
Overview
14
14
years of professional experience
Work History
General Manager - Films & Music
T-Series
Mumbai
02.2020 - Current
- Created comprehensive marketing, public relations, and digital strategies for home productions, acquired movies, Regional films and Singles.
- Designed innovative campaigns to boost movie visibility.
- Maximized reach by customizing promotional strategies for specific demographics.
- Evaluated audience trends to enhance strategic planning.
- Synchronized director's vision with actors, co-producers, and stakeholders in marketing campaign.
- Leading innovative thinking and scaled activation across content.
- Provided creative direction and feedback to teams ensuring alignment with campaign goals.
- Ensured efficient operations by fostering effective interactions among team members.
- Directed funds towards marketing strategies for films and music (Upto 25cr)
- Led collaborative initiatives with leading brands.
Manager - Marketing & Creative
Max Marketing
Mumbai
06.2019 - 02.2020
- Formulate core communication, positioning & Innovations for Films & Singles
- Devising marketing calendar for the entire campaign
- Strategically using the media vehicles like Print,TV,Radio,Digital,Outdoor, In-theatre publicity etc to create effective marketing mix
- Ideation on Marketing strategy & execution within timelines.
- Talent Management
- Keeping abreast with latest media trends
Manager - Marketing & Creative
Carnival Group
Mumbai
09.2017 - 05.2019
- Marketing Strategy
- Budget & Media Planning & Management
- Media tie-ups & Strategic Alliances
- Events - Music launch, Premieres, Activation across cities
- Celebrity Management
- Planning PR strategy for films
- Merchandising, POS materials, tie-ups
- ATL - Marketing strategy, Ideation and execution
- BTL activation across the country for all the films
- Television Tie – ups
- Post - Production (Dubbing, Censor etc.)
Assistant Marketing Manager
Pen Studios
Mumbai
07.2014 - 09.2017
- ATL - Marketing strategy, ideation, budgeting & planning.
- BTL activations
- Talent Management
- Programming tie - ups
- Brand Tie-ups - In film branding & direct co-branded associations
- Operations & Coordinations - Creative Campaigns (Print & Audio/visual)
- Social media marketing
- Quality & copy editing
Senior Customer Service Representative
Barclays
Mumbai
01.2013 - 10.2013
- Engaged clients in person and over phone to answer questions and address complaints.
- Informed customers of product, price and policy changes to educate on issues and resolve concerns.
- Learned and maintained in-depth understanding of product and service information to offer knowledgeable and educated responses to diverse customer questions.
- Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service.
Administrator
Pen Studios
Mumbai
08.2010 - 12.2012
- Managed agendas and calendars, boosting productivity and improving organizational initiatives.
- Successfully juggled multiple projects simultaneously to aid executive leaders.
- Established and updated work schedules to account for changing staff levels and expected workloads.
Education
Post Graduation Diploma - Marketing
Narsee Monjee Institute Of Management Studies
MumbaiBachelor of Commerce -
L.S Raheja College
MumbaiSkills
- Advertising and marketing
- Strategy
- Leadership
- Creative campaigns
- People Management
- Team player
Timeline
General Manager - Films & Music
T-Series
02.2020 - Current
Manager - Marketing & Creative
Max Marketing
06.2019 - 02.2020
Manager - Marketing & Creative
Carnival Group
09.2017 - 05.2019
Assistant Marketing Manager
Pen Studios
07.2014 - 09.2017
Senior Customer Service Representative
Barclays
01.2013 - 10.2013
Administrator
Pen Studios
08.2010 - 12.2012
Post Graduation Diploma - Marketing
Narsee Monjee Institute Of Management Studies
Bachelor of Commerce -
L.S Raheja College
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