Mohit Sinha
Sales & Marketing
Mumbai
Summary
Dynamic National Sales Manager with over 17 years of experience in coaching and developing high-performing sales teams to consistently achieve and exceed performance goals. Recognized for a focused and organized approach, dedicated to cultivating a culture of high productivity and team morale. Exceptional communication and presentation skills enhance engagement with stakeholders and drive impactful results. Proven track record of leveraging strategic insights to optimize sales processes and elevate team success.
Overview
17
17
years of professional experience
2
2
Languages
Work History
National Sales Manager
Godrej Consumer Products Limited
01.2025 - Current
- Leading Sales & Trade Marketing for Godrej Petcare, setting up the business from scratch and launching new brand
- Managed national sales programs, supervised sales representatives and evaluated KPIs for promotional opportunities.
Regional Sales Manager
Mars
03.2022 - 11.2024
- Succesfully led the biggest region for Mars Pet Nutrition, driving Sales Revenue, RTM execution, Channel growth and People development agenda.
- Recognized as Marsian of the year in 2023. Identified as a high potential Business/People Leader and was part of the Next Gen Trailblazers APAC cohort (first associate from Mars PN India). Worked with SEA and Global teams on several projects.
National Category Development & Customer Marketing Head
Mars
07.2019 - 02.2022
- Leading the Customer Marketing and Category development function for Pet Nutrition - Mars India
- - RTM, Channel development, RE strategy, GTM, POSM strategy
- - Demand Planning, TE, Promotions
- - Sales Automation (DMS, SFA, Merchandising)
- - Sales capability development (Training & Development, Incentives, KPI's etc)
Regional Sales Manager
Abbott
01.2017 - 06.2019
- - Handling the Modern Trade - Sales and Key Account Management for the states of AP, Telangana & Karnataka through a team of Key Account Development Managers & Executive
- - Execution of ANI's MT agenda in Pharmacy channel, Cash n Carry & Hyper & Super formats
- - Shopper engagement objectives driven through a team of Nutrition Advisors and In store Promoters
- - Best in class Retail Visibility execution and constant monitoring through Merchandisers
Senior Manager - Sales and Consulting
WINIT Software
01.2015 - 01.2017
- Devising Sales Strategy for India, APAC,Europe and Middle East markets for Mobile Sales Force Automation.
- Managing FMCG/CPG clients - Sales Presentation, Scoping, Blue-printing, Requirements gathering, Business logic testing , Kick-off and Implementation/ Roll-out.
- Providing a consulting led approach to CPG/FMCG companies to leverage mobility so as to enhance the overall business value
- Driving the targeted campaigns strategy and execution
- Product development - Leveraging my FMCG experience in enhancing the product capabilities and adding newer product lines. (Merchandising Solution, Modern Trade - Executive Solution and Key Account Management
National Account Controller
Abbott Nutrition
04.2014 - 01.2015
- Driving business operations with national accounts like Future Group, Aditya Birla Retail, Hypercity, TESCO etc
- Signing different documents of Annual Terms of Trade, Promotion Planning, Activation Support & Account Profitability
- Handling:
- O Supply Chain Management
- O Relationship Management (both internal & external stakeholders)
- O Category Management (promotions, planogramming & advisory role)
Regional Customer Marketing Manager
Abbott Nutrition
12.2011 - 03.2014
- Responsible for regional level activations, trade promotions and interventions in the Traditional trade and Modern Trade Channel in West region.
- Driving the on-ground implementation of sales support activities.
- Co-ordinating with the brand team to equip the sales team with necessary tools for best results in retail visibility and consumer engagement.
- Ensuring the health and hygiene of trade business in the region, and also tracking competition activities.
- Single-handedly driving a Sales Force automation Project development and implementation across Trade division in the country.
Area Sales Manager
Abbott Nutrition
06.2010 - 01.2012
- Responsible for setting up the entire channel, infrastructure and business in Traditional trade, Mumbai area in Abbott Nutrition.
- Started from scratch and established ANI's brands in the market, making Pediasure a known player in the category in trade channel.
- Setup systems and processes related to FMCG modus operandi in a pharma company, venturing into trade for the first time.
Area Sales Manager
Wipro Consumer Care and Lighting
05.2008 - 05.2010
- Managed Sales and Distribution for the Lighting division of Wipro for Karnataka upcountry, handling 53 Distributors through 3 Territory Sales Officers.
- Responsible for expanding the distribution reach and business by 28% (YOY), inspite of language being a barrier.
Education
Master of Business Administration (M.B.A.) - Marketing/Marketing Management, General
Bharathidasan Institute of Management Tiruchirapalli
01.2008
Bachelor of Science - BS - Geology/Earth Science, General
University of Lucknow
01.2006
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City Montessori School
01.2002
Skills
- Stakeholder Engagement
- Sales Processes
- New business acquisition
- Key account management
- Sales leadership
- Team development
- Sales training
- Performance improvements
- Business development
- Cross-functional collaboration
- Multitasking
Websites
Timeline
National Sales Manager
Godrej Consumer Products Limited
01.2025 - Current
Regional Sales Manager
Mars
03.2022 - 11.2024
National Category Development & Customer Marketing Head
Mars
07.2019 - 02.2022
Regional Sales Manager
Abbott
01.2017 - 06.2019
Senior Manager - Sales and Consulting
WINIT Software
01.2015 - 01.2017
National Account Controller
Abbott Nutrition
04.2014 - 01.2015
Regional Customer Marketing Manager
Abbott Nutrition
12.2011 - 03.2014
Area Sales Manager
Abbott Nutrition
06.2010 - 01.2012
Area Sales Manager
Wipro Consumer Care and Lighting
05.2008 - 05.2010
Bachelor of Science - BS - Geology/Earth Science, General
University of Lucknow
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City Montessori School
Master of Business Administration (M.B.A.) - Marketing/Marketing Management, General
Bharathidasan Institute of Management Tiruchirapalli
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