Rishika Shetty

• Executed end-to-end campaigns for ZEE5 & ZEE5 Add-ons using Clever Tap, including push notifications, emails, in-app messages, web pop-ups, in-house banners & videos.
• Facilitated the execution of innovative campaigns such as sticky push notifications, color push notifications, dynamic emails, and Google annotations.
• Cross-functional collaboration with the creative, copy & platform team.
• Provided support with data analysis as needed.
• Created ad hoc creative copies for push notifications and emails when needed.

• Led campus hiring initiatives for Business Development and HR Intern roles.
• Delivered compelling presentations of internship opportunities to placement officers across various districts in Maharashtra.
• Conducted thorough interviews, assessed candidate qualifications, and managed the offer letter process.
• Served as the primary point of contact for selected interns, providing comprehensive guidance throughout the onboarding process.
• Led and trained a team of interns, ensuring they were equipped with the necessary skills and knowledge.

● Authored creative articles on the website Wrytin, showcasing strong writing skills and a flair for creative expression.

● Demonstrated the ability to research and generate unique and engaging content across various topics and themes.